Advantages and Disadvantages of Technology Essay Example for Free

Advantages and Disadvantages of Technology EssayThe advantages of stun hero sandwichs and patrol machine video surveillance are a precise appliance in law enforcement. Officers are given the option of Tasers, which are extremely effective when pursuing an offender that might convey had the upper hand to match for a long time, resulting in the military officer gaining injuries. Currently, patrol car video is a necessity as video records will enhance an officers credibility, corroborate identities, and narrative issues, and give the gate be used as evidence in courtyard. However, critical to law enforcement stun guns should be used as a last resort. permit us examine some of the issues that contain some validity to arguments for the continue use of these tools within law enforcement.One may solicit that a Taser (stun gun) causes musclebuilder contractions and renders a person helpless while being temporarily paralyzed. Lee (2007) addressed this to be true, but law enf orcement has maximized training programs so that surmises and officers lives are not in jeopardy. In addition, when a stun gun is used there is a permanent record and the video surveillance is automatically recorded when an officer takes the safety off the weapon (Lee, 2007). Consequently, the stun gun is used by law enforcement specifically for self-defense, and as a result, Lee (2007) mentions there have been hundreds of arrests that would have been involved in close serious outcomes, such as a suspect or officers demise.Read moreEssay About Technology Advantages and DisadvantagesAs much as of 1,500 lives a year are taken by accidents with firearms in the United States (Tennenbaum, A. N., Moore, A. M. (1993). However, guns have been converted into less-lethal weapons such as Tasers. In fact, the Taser gun also known as a stun gun has the capacity of 50,000 volts that are connected to electrodes, and this nonlethal weapon resembles a gun in its penning and has varying degrees o f power. Tennenbaum, A. N., Moore, A. M. (1993) noted that there are available nonlethal weapon technologies, which give citizens options and no deadly force of traditional guns.The stun gun is an alternating(a) weapon that can be operated by an officer with proper training and is a nonlethal weapon. One must be capable of using a stun gun to subdue or neutralize a suspect so that no harm will occur to unitys body. After all, not both person has the same body structure, sotherefore the stun gun can be more dangerous depending on the individual. Example, someone with a magnetic core defibrillator can die from a stun gun (Lee, 2007). However, with the proper training, an officer has the knowledge of reducing or increasing power on the stun gun, and the main idea here is that the Taser will immediately stop an individual in his tracks by setting the Taser to a specific level for the offender.One may argue that stun guns may promptly fall into the hands of criminals who will use t hem for criminal acts. Although, there is no arguing over this point, nevertheless with these weapons such as stun guns, the consequences will not be deadly for either the officer or the offender. Suppose some others may say that nonlethal weapons are phantasmagorical but interesting. After all, one knows an advance of technological knowledge is essential in law enforcement.For example, when Tasers are used in the muscular areas, the offenders nervous agreement is shut down for up to 30 seconds. As a result, the officer is safe from harm. Finally, an officer now has efficient time to confine or specify the suspect. Hence, no one gets hurt. Law enforcement wants to prevent any misuse. An individuals background is nationally run through to verify his credit card information, age, and identification. Finally, there is a detain for any felony convictions, not to mention terrorist watch lists. If any information pertaining to felonies show up, the individual will be turned away.When one uses a patrol car and it is equipped with video surveillance, he is being protected in many ways because video does not lie. Whether the officer is acting inappropriately or the suspect is acting hostile the video will prove to be the most critical evidence. Tennenbaum, A. N., Moore, A. M. (1993) assures surveillance systems are great additions to police cars. They protect both sides, and if one thinks about it, he would rather be stunned than shot. The most distinct video surveillance brings the highest quality to agencies. They are easy to use and they have the engineering to transfer, gather, and retrieve evidence. In fact, the video is shared with court officials and the prosecution while maintaining the integrity of the original video.There are no negative factors in having patrol car video surveillance. This tool is capable of functional requirements and meeting legislative mandates. Typically, patrol car surveillance systems tend to use analog tape technologies, which ca n be copied and transferred. However, overall performance in these surveillance systems is limited.In conclusion, the overall success with law enforcement and the violence out there today are critical tools for an officers self-defense. In addition, Taser and video surveillance are the most chosen tools in law enforcement. Furthermore, when the Taser is used properly and efficiently, it will deter the most hostile offenders, whereas most nonlethal weapons will not having the necessary means. Meanwhile video surveillance can help an officers defense or a suspects guilt in court as it is a permanent video record of an incident. Moreover, video surveillance is never bias, the truth is right in front of you.ReferencesLee, Harry. (2007, February 19). JPSO Tasers Have Proven To Be A Near-Perfect Non-Lethal Weapon That Stuns. Sheriffs Weekly Journal, 27(31), 36, 1/3. Retrieved May 28, 2008, fromhttp//search.ebscohost.com/login.aspx?direct=truedb=f5hAN=24245269site=ehost-liveTennenbaum, A. N., Moore, A. M. (1993). Non-Lethal Weapons Alternatives To Deadly Force. The Futurist, 27(5), 20. Retrieved May 28, 2008, from ABI/INFORM Global database. (Document ID 479634).

Whats the Most Important Essay Example for Free

Whats the Most Important EssayThe world breathes onto us, and in return, each of us breathes onto the world. Life, happiness, and dear atomic number 18 wound around the essence of our beings uniform white doves flocking about an ancient colossus bathed by the sun of life, a magnificent structure we occasion with our own hands each daylight, every day. We ar what we value and what we believe of ourselves. We are capable of as much or as little as we lead ourselves to believe. We have the gift of free- leave to decide each day, each hour, each minute who we are and what we will do the coming day and each day after that. We make choices every day, we live everyday, and in grief, a little of us dies every day. But like the surf rolling across the bound of time, the sands of life are replenished with each stroke of the tide. Nature always returns what she takes away. Within each of us is the embodiment of life. We live every day. Each of us has within our beings hopes and dream s. Within our souls we hold our values and our beliefs about the universe. And next to our paddy wagon we hold our ideals and our passions. Like hundreds of thousands of candles shining in the darkness, we are ace in ourselves and one together.Each of us is never quite as alone as we ever think we are. And by living everyday we find meaning in ourselves, meaning in our lives, and meaning in our hearts, however brief each of the flames burning in our souls shines in this vast symphony of stars. On one train we simply are. On another we must also recognize that through living, we also make choices about who we will become. We touch others every day with our words, with our words, our actions, and with our rapture and our grief. And they in turn touch our hearts in similar ways.The world isnt always perfect, but the choices we make are ours alone, based solidly upon our values and ideals. We may choose every day to be angels, granting wishes, helping those in need, caring, and ins piring others with our words, with our passions, with our hopes and our dreams. We may believe however we wish about the universe- whether God created man or man created God- the choices we make every day are still ours. And subsequently we have the responsibility to look at ourselves each day and ask ourselves who we are and what is it thats truly important to each of us.Whats important to me? What should I do differently today that didnt work yesterday? Am I dexterous with the choices I make? What can I do from this point on about who I am inside to make myself a better person if Im not happy with who I am now? What do I fear and why? And what is it thats really important in my life? Is acquiring material wealth no matter the cost really that important? Is being seen, worshiped, or placed on a pedestal really that important to make me feel like a worthwhile individual?Is feeling that I fit in a group so important that its worth sacrificing my ideals, values, and everything I beli eve? We are each one flame among billions, each blessed with the greatest gift of all, the freedom to choose. Life is all about choices, touching others, and being touched by the acts of others each day. Its about who we really are. Its about finding our true selves and being honest about what we feel and what we believe every hour of every day. It is absolutely important that each of us never surrender those things we feel are right and true within ourselves.To do so would only leave us feeling like weve betrayed the foundations of who we are. Never surrender the honesty of your hopes, your dreams, or your values, no matter what anyone says. In the end, the person you really have to live with isnt your parents, your friends, or those who bosom you into doing things. Its YOU. Never forget from where you came. Never lose sight of where you are. And always look forward to where you want to go to chart your course over the great oceans of life. or so will navigate by the stars, some by the charts, and others by the winds alone.They all reach destinations and exotic ports of call eventually. Some stop for a while, while others jaunt on. But the memory of their journey will be recounted from the lips of the other travelers they met along the way. Some will recall the friendships they forged with them if not for a little while, others will recall their choices at difficult crossroads. But the most poignant memories will often be the acts of compassion or courage that left forth from their hearts because it was who they were.

Enduring Love: An Analysis

Enduring Love An AnalysisIan McEwan in the novel Enduring Love depicts the theme of fixing in many diverse forms. McEwan uses different styles of language to portray the characters and their many types of unhealthy obsessions. By exploring the ways McEwan presents each character, we can clearly observe the extremely obvious obsessions, yet that is not the case, lying below the surface there are yet more delicate and subtle obsessions that each character exhibits. The closely evident obsession in this work of fiction is Jed Parrys obsession with Joe Rose. As the reader, we find this most disturbing because of the intensity that it is presented to us within the novel. At the open of the narrative, directly after the misfortune accident, Joe Rose proceeds d bear the hill to inspect John Logans body, closely followed by Jed Parry. McEwan utilizes his use of language with talented depression to get across Jed Parrys obsession with religious conviction and Parrys dialogue to show his zeal to pray. I dont think you understand. You shouldnt you know, think of this as some kind of duty. Its like, your own needs are being answered? Its got nothing to do with me, really, Im just the messenger. Its a gift. In addition to the first, quote I mean, you dont have to believe in anything at all, just let yourself do it and I promise you, I promise Jeds reiteration within the sentence and the word promiseshows Jed Parry pleading with Joe Rose and expresses his beloved beliefs. There is also a weirdness as Joe Rose makes the decision to tell Jed Parry the insensitive truth about his religion Because, my friend, no ones listening. Theres no one up there. Parrys head was cocked, and the most joyous of smiles was spreading across his face. This is a significant moment in the novel as we soon uncover, that the cum of the story and Jeds obsession unfold after the fateful meeting following the tragic accident of John Logan.McEwan uses religious imagery to convey the embarrassmen t mat up by Joe and passion of Jeds beliefs. , as I saw it, to deliver me from the radiating power of Jed Parrys love and pity. The use of the verb deliver has staunch religious overtones and suggests deliverance in the same Christian sense of Jesus delivered mankind. McEwan also makes use of the phrase radiating power. This is for the most part an effective use of imagery as it conveys the intellect of Jed Parry being the source of the obsession, which spreads out and has an effect on those around him. Jeds obsession with religion and his growing obsession surrounding Joe Rose are interlinked. Jeds foreign behaviour towards Joe intensifies with his religious zeal. McEwan expresses this in their second meeting we begin to understand Jeds reasoning and motivation for needing Joe to pray. To bring you to God, through and through love. Youll react this like mad because youre a long way from your own feeling? But I know that the Christ is within you. At some level you know it too. Th ats why you fight it so hard with your education and reason and logic and this detached way you have of talking, as if youre not part of anything at all? You can build you dont know what Im talking about, by chance because your want to hurt me and dominate me, but the fact is I come bearing gifts. The purpose is to bring you to the Christ that is in you and that is you. By placing importance on the word purpose this shows Jeds intent and in due course the motivation behind his pursuit of Joe. In a nameless twisted logic, Jed is using his faith as rationalization for his obsession. McEwan symbolizes Jeds necessitate for Joe through the quotation He was watching my face with a kind of hunger, as desperation. longing and desperation give the reader a sense of the voracious passion that Jed feels for Joe. McEwan also presents Jeds obsession through the letters that he sends to Joe. The letters act kind of like a soliloquy in a theatre would and we are able to see the character of J ed without Joes perception as the narrator. The letters are perhaps the most disturbing part of the obsession as McEwan reveals Jeds raw emotion and obsession with Joe Rose. Joe, Joe, Joe.Ill confess, I covered five sheets of paper with your name. The use of repetition emphasises Joe as the subject of Jeds obsession and the action of writing his name over sheet of paper is a sign of immaturity. Does it horrify that I can see through you so easily? A rhetorical question appeals directly to the reader as we see events through Joes eyes and reveal an insidious side to Jeds character. only there could be deeper obsessions such as Clarissa with children or even Keats.

Starbucks Expansion to China

Starbucks Expansion to mainland ChinaOur group would interchangeable to present Starbucks story in China. Starbucks is unrivalled of the largest hot chocolate chains in the World, ranked 631 in Global 2000 list of Forbes. The association has a unique style and atmosphere in their chocolate houses. We chose China because it is the worlds most populous boorish with over 1.3 billion people live there and second-largest country by land area. After 1978, the countrys economy were underwent dramatic changes which involved such relief as permission for entrepreneurs to start up their own business and opening the country for foreign investment. It is obviously that Starbucks managers decided to take advantage of such opportunity to stretch their business into new region. To evaluate Chinese grocery the connection used several steps of analyses.The initial screening process helped the company answer the mind who might be interested in buying burnt umber in China? To introduce the Starbucks tell on the company begun to distribute coffee for reconcile to guests in several Beijings hotels in 1994. This initiative indicated that there was a strong demand for their products, particularly among foreigners in China. Local people, who strived to imitate the Western lifestyle, also showed interest for coffee drinking. In addition young generation were enchantment by blots and products from the West. These factors led Starbucks managers to learn and understand more or so business climate in that Asia country. succeeding(a) step for Starbucks was to determine financial and economic conditions of China. Companys managers were aware that Chinese Gross Domestic Product (GDP) continuously grew approximately 9 % on an average and a GDP per capita was US$3.800. All these factors led to rising income of middle class. That was undoubted advantage for entering Chinese market for Starbucks.At the third level of screening Starbucks face with political restrictions. China is highly bureaucratic country with difficult processes of getting permissions and sanctions to start and run business. In order to avoid these challenges the company built and throw firm relationship with Chinese local partners as well as government officials. In addition, Starbucks Soong Ching-Ling Foundation received $5 million donation from Starbucks to sustain education in countrys poorest regions.The fourth level of screening involved socio-cultural forces. It showed the biggest challenges for Starbucks, because of the old tradition of tea leaf drinking in China. At the beginning managers didnt know how to change Chinese to drink and appreciate coffee. To acquaint employees and Chinese executives with coffee drinking experience Starbucks provided different training programs for them in which they learned more about coffee and Starbucks culture. The same way the company taught customers about different flavors and types of coffee. Another aspect was Chinese shopping behaviou r which was different from the US market. People in China spent main slice of their monthly budget on foods. This also led to success for the company.The fifth level of China screening was focused on competitive forces. As we mentioned before China is a tea country and the share of coffee was low. Little or no competition for Starbucks was considered as an advantage. Chinese people were familiar only with one international brand which was Nestls Nescafe. However, Nescafe is not a coffee house a worry(p) Starbucks. As regards local competitions, it was a well-known Chinese brand Li Shen and Japanese brand Zhen Gou Coffee.Having taken into account all the factors of international market assessment which was done by Starbucks we ring that it was right decision to enter that market. Despite of all the risks of Chinese economy and vacillating attitudes toward The West culture, there is no doubt that consumption of coffee in China will continue to grow. As a result Starbucks will benefi t from it.Question 2Although Starbucks encountered several challenges in the process of entering into Chinese market. Starbucks had successfully expanded its business in over 20 large or medium sized cities of China, and opened about 560 storefronts in these cities by 2012. The surprise achievement owes to its careful marketing assessment and various marketing strategies in different periods. These strategies mainly refer to 2 different modes of entering foreign markets licenced agreement and joint bet on.Licensed agreementIn 1998, Starbucks ad pick outed the mode of licensing agreement to license its Chinese partner (Beijing Mei Da), a wholesale scattering company to allow for coffee beans to some selected hotels and restaurants. Starbucks realized that local partners can have the best understanding of local cultures customers and some related laws. and they have already established good relationship with local government, so it was easy to obtain the permissions and sanction s involve to start and operate business in a bureaucratic country like China. Moreover, Starbucks could also maintain a high standard on the control of production, and achieve a ideal revenue in Chinese market. So licensed agreement was a optimal option for Starbucks to enter into a booming Chinas market in the mid-1990s.Joint ventureA joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new asset by contributing equity. Starbucks formed a joint venture with different partners at different times when it entered into Chinese market. Starbucks achieved considerable knowledge about the Chinese market conditions and then began to open Starbucks stores in China. The company adopted a strategy of having three different partners to enter different regions in Chinese market. In September 1998, Starbucks entered China under a licensing agreement with Beijing Mei Da Coffee Co.Ltd, which was as their first partner. In 1999, Starbucks fo rmed a joint venture with the Taiwan based Uni-President pigeonholing and opened stores in Shanghai. In 2000, Starbucks entered into a joint venture with Mei-Xin International Ltd, it also called Coffee Concepts Ltd. It managed the operations in the region of Hong Kong, Shenzhen, Macau, Guangzhou, and other parts of grey China.Based on our market assessment, there are some advantages for Starbucks with joint venture to enter Chinese market. First of all, Starbucks choose a good local partner to form a joint venture which can help it better understand the local laws and negotiate better with the authorities. It is beneficial for Starbucks to obtain required permissions and sanctions so that it can be opened easily. Secondly, local partners know Chinese market condition better than Starbucks therefore, it is effective and efficient method for Starbucks to adopt a few localization strategies to satisfy different regions of customers. Last but not least, joint venture is a good way fo r Starbucks to reduce operation expenditure, and it also helps to reduce risks in Chinese market.Question 3In many ways Starbucks has changed their business strategies while operating in China. We could simply identify those changes from the case study, library sources and other sources.We have described those changes in the following paragraphs.We want our customers to recognize that were not coming to China just to make money, we are coming to China to build an enduring company that they can trust and they can view as one of their own. (Howard Schultz)Starbucks modified their menu and move to localize its brand name by merchandising some food items according to the choice of the Chinese people and selling different kind of tea. They also changed their marketing and determine strategies based on needs for the Chinese market.Our entry into Beijing is about serving people, building global relationships, and celebrating local cultures over a great cup of coffee. That is the hea rt and soul of the Starbucks Experience. We are excited to be working with our partners, Beijing Mei DA Coffee Co. Ltd., who shares our values and business philosophy. said Howard Behar of SCIWhen Starbucks started in China, one of the biggest challenges it faced was to make the consumers accustomed to drink and appreciating coffee. Arrocding to analysts, compared to other countries in which Starbucks operated this task was more difficult in China because of the age old tradition of tea drinking in the country, where coffee was seen as nothing less than a kind of Western invasion.Starbucks, like any other multinational company, had to go with the dilemma of choosing whether to follow Chinese traditional tea or take a big risk of following Starbucks culture of promoting premium coffee. The company chose to opt for its own culture and sell the idea of the Coffee drinking experience.Starbucks started by projecting the stores as a place for social gathering. The stores were also larger in area than the ones in the US, as the idea was to make the customers feel at home, relax and spend more time there.Similarly the company took initiatives to teach the customers about the different types of coffees and how to distinguish between flavors. The customers were given some samples to smell as well as sip and then describe their experience. At times if the customers did not enjoy the sample, the store employees asked them to come back again later for another tasting session or they offered them some other drink that they enjoyed. They also spoke to the customers about the positive effects drinking coffee. For example, they spoke about how drinking coffee helped to change their mood and how it was good to have coffee in the morning.On the other hand as Chinese people were accustomed with tea drinking, Starbucks other business strategy was to promote the benefit of coffee drinking to its customers and distributed free samples of coffees. The company also changed its norma l store size to project itself as a place for social gathering.Localization StrategiesNormally Starbucks follows a high standard technique to maintain its stores worldwide. But in the case of China it adapted some strategies influenced by local culture and market conditions to gain Chinese peoples trust and confidence.Small changes were made in the texture, menu and store layout just to match with Chinese culture and food preferences. Within few months of opening the coffee stores, the company started observing that coffee culture is different for Chinese people than US, where people are very busy in their daily lives and they just grab their coffee and leave, but in China coffee stores were more like a place for social gathering where they can sit and talk for hours with their friends and families. Therefore, according to the market needs they had to square large stores. In the US a normal size of Starbcks store is about 1,200 to 1,500 square feet whereas in China they started ope ning stores bigger than 2,000 square feet.It was observed that the Chinese also liked to have some food along with their drink. 5 In response to that Starbucks started offering some democratic Chinese foods like, curry puffs, moon cakes, and traditional cookies.Starbucks incorporates another localize strategy in every country they go, by modifying the name of Starbucks to suit the local language, like in China they Changed the name to Xing Bake where Xing represents Star and Bake was pronounced as bucks.Starbucks accepted the reality that maximum people in China like tea more than coffee though young generation is more likely to go for coffee. So they decided different menu for different stores in China. In Shanghai and westernized, the stores a standard menu where they served coffee. And in Beijing stores they introduced different tea-based drinks like coffee-flavored milk tea, green tea-flavored frappuccino etc. to attract more people.promotional and Pricing StrategiesTo promote t hemselves in China the company chose a different way. It was mostly depended on the people to spread goodwill through word of babble than commercial advertisements and media products. Their knowledge, organized way of business left a good impression on customers mind. The customers were willing to pay a higher price for the brand name. As a result young, urban Chinese, who solely started to associate visiting Starbucks or being seen with a Starbucks cup, as a symbol of social status. They tried to build their reputation in terms of, product quality, customer service, employee relationship, etc.To enhance the name of Starbucks they had different strategies. From professional to students they had different ways to attract them. They started selling latest DVDs, free access of internet and also use to provide different wireless services so people can feel it like their 3rd home.Starbucks uses the highest quality coffee beans from ideal coffee producing climates. They helped Chinese fa rmers, made good relationships with their workers and they also made a good reputation in the supply market .As a result of good reputation, good quality and high price they were able to attract people and also maintain their luxury appeal. The company priced its coffees at around US$ 6 for a cup, which was considered by analysts as too costly , even though it was too costly by Chinese standards but they decided to continue with it because in China, high price was directly associated with quality.

Porters National Competitive Advantage Diamond

Porters National Competitive Advantage DiamondFraser Neave holding Bhd. was incorporated at form 1883 when founders John Fraser and David Chalmers Neave formed a company named capital of Singapore Straits Aerated Water Company in Singapore. Few course of studys later, FN was consolidated and enter the aliment beverage effort. FN has its own vision to become the tether total beverage company in Malaysia and the region and their mission is to be a world-class multi guinea pig enterprise providing superior returns to their sh areholders, excellent value for their clients and a rewarding career for their employees.FN Company is sensation of the Malaysia tumefy k instantlyn beverage company which the famous return is the isotonic pledges 100plus delegateed at yr 1984. FN make grow massive verify of beverage that feces be classified as soft confuses, dairies, non-carbonated beverages as well as separate line of merchandise property. They were launching the sweetened conde nsed change milk in year 1973, and the acquisition of Nestls keep milk descent in Thailand and Malaysia in year 2007. Other than that FN high quality bumned milk was in like manner gain excellent reputation in Malaysia. This mathematical growth is largely use as beverage mixers in coffee tree, tea and chocolate drinks and now canned milk has successfully to export this product to to a greater extent than 20 countries around the world. In addition, the halal certification offers strong reassurance to Muslim customers in the festering Halal markets in the Middle East and Africa.FN Company was awarded The Readers Digest Trusted Brand from year 2005 to 2008, Media Magazine Top 1000 Asiatic Brands 2007 and so on. It proves that their customer was confident when using their products since they are concern about their health and safety quality. FN Company was continuously improve their quality and brands to challenges the marketplace and to become the leader.FN Company is as we ll well-known company that caring about the social environment and lap uping environment. They implemented and executed various environmental stewardship and launched numerous recycling campaigns in schools to teach good environmental habits among young people and thus, create awareness on the importance of recycling. FN Company similarly set-up a RM1.2 million funds named Chairmans Award to lift educational excellence and to recognize high-achievers among children of FN Groups employees. FN Company has achieved a safety record of zero accident (no loss time accident) accumulated from 1 February 2007 to 21 kinsfolk 2009 with a total 962 days or 2.3 million working(a) hours. In terms of its environmental compliance incident and achieved zero environmental compliance status. gadflyMission To be a world-class multinational enterprise providing superior returns to our plowshareholders, excellent value for our customers and a rewarding career for our employees.Vision To become the hint total beverage company in Malaysia and the region.Every company has their mission and vision rehearsal served as overall purpose of business. The mission and vision statement above are set by FN. There are foreign environmental issues have or provide affect FN to achieve their mission. These external environmental issues are being categorized according to PEST(EL) good example. PEST(EL) model is to analyze the external environment issues of company. It categorized environment issues into political, economic, social, technological, ecological and legal influences.EconomicImproving process prospect of Malaysia, Thailand and the region brings to a greater extent than income to FN as is signals frugality are in good condition and peoples are willing to spend hence will outgrowth sales in that particular region. The growth prospects include rising of Malaysia GDP in year 2010 that is approximately 10% compare to 4.5% in 2009 that rise from whatever study f cropor of man ufacturing industry production with a double digit growth of 16.9% in year 2010. ASEAN countries are growing quick in their economy thus putting FN a favourable factor in growing of profits. FN has built up positive consumer sentiment to their product. For example 100PLUS, isotonic drink that is specialise for sportsmen to retain the metabolism. It is a concept well-built that it is voted number 1 isotonic drinks in Malaysia since its introduction in 1983. That well-built positive sentiment brings some others drinks of FN to be well marketable. It is the consumer sentiment to the products compound the profitability factor of FN towards other competitor thus is at an reward in the market.PoliticalGovernment had put initiative to boost spending of consumer with fresh economic model (NEM), with this model being pursue, Malaysia economic boost as consumer purchasing magnate developments and are advised to spend. FN will get benefit by provide goods to be sold to the market hence b oosting sales.FN products are all Halal hence are entitled for Halal Hub Tax Incentive. The inducing offered had lessen FN some percentage of tax liability to the government. It made FN much than profitable compare to those companies which does non qualified for the incentive.Government has taken back some incentive in year 2009, the withdrawal of subsidy of fuel and colewort has put an jolt to FN as most of the FN core businesses requested large amount of sugar which is dairies and soft drink business. The withdrawal of sugar subsidy debase the overall profit of the FN although there is a large improve a sales but the profit doesnt show much improvement as the sugar price increases. Withdrawals of fuel did also impact on FN as the exist of their internal and external distribution cost increases thus constrains profit.TechnologicalIn the beginning of 2011, FN introduced newfangled product, Ice Mountain and it has faster share gain among bottler waters player which est ablish 5% market share in Malaysia.FN launched new beverage Zesta across Malaysia in October 2011.Zesta has remarkably great tasting berry soda flavored soda. It contents the Guarana tropical berries that originate from Amazon, South America. In addition, Guarana tropical berries invigorate the body and mind. Zesta is an extension of our already large array of FN beverages, a beverage that was initiated to complement our existing range of FN brands, creating a transition vehicle for our growing band of consumers, said Dato Ng Jui Sia, CEO of Fraser Neave belongingss Bhd. FN believes that Zesta is the illustration of growing trends for beverage enhanced soda. (Zesta 2011)EnvironmentalSichuan Earthquake of whitethorn 2008 has caused the raw strong cost increase and companys profit is affected. Natural disaster is beyond expectation and control of the company. Profit before interest and tax in 2008 grew only 5%. This environmental factor has affected company to achieve their mission . Natural disaster would serve as obstacle that FN provide superior returns to shareholders.Porters 5 give-up the ghostingnesssToday, Fraser Neave Holdings Bhd (FN) has extended business at more than 20 countries worldwide and established itself as a regional player. So that, FN need use Porters five forces model to analysis and understanding the nature of the competitive environment. FN has a lot of benefits from using Porters five forces model. They can escort that management considers a wide range of potentiality impacts when devising strategy. They allow the segment of the work in environmental analysis and manufacture decision in time. Not only that, Porters five force also developing effective strategies to raise FN profitability, berth, and competitive federal agency in an industry. Porters five forces is divided into threat of entry, intensity of competitive rivalry, threat of substitute product, bargaining power of buyer and bargaining power of suppliers.Threat o f entryThreat of entry is new entrants into market will bring extra capacity and intensify competition. The strength of the threat from new entrants will depend upon the strength of the barriers to entry and the likely response of existing competition to a new entrant. FN produce two new soft drink FN Clearly Citrus and Zesta were launched in soft drink market at year 2011. Zesta and FN Clearly Citrus are getting customer support and the new produces also have a higher(prenominal) demand from the buyer. Zesta sales would create other competitor have entered the soda market, it will make a threat for the FN affect the market sales. Therefore, FN should defensively competitor who are entered the soda market to creating barriers that new entrants to the market find tricky to overcome. This can en positive(predicate) the Zesta sales would not affect and ensure the maximize shareholders wealth. FN able to occupy in the Malaysia soda market a very important role.FN have 90% product are u sing sugar to produce, so that sugars fees occupy more of the material cost. Early government distribution sugar subsidy to sugar supplier that FN can use a inflict price to purchases sugar. This can save a lot of unnecessary expenses, so FN can use a lower price to sell them soft drink and dairy product. Government removes all sugar subsidies since year 2011 until now. The serious increase in sugar prices had a major impact, together with the ball-shaped merchandise cost increase, and led to an inevitable 25 per cent price increase of Sweetened Condensed milk. This change of government budget makes FN cladding a great crisis and bargaining power of supplier.Bargaining power of supplierBargaining power of suppliers definition with the stronger power of suppliers in an industry the more unwieldy it is for firms within that sector to make a profit. It is because suppliers can determine the terms and conditions on which business is conducted. When government removes the sugar subsi dies, FN need to research and evaluation flow sugar supplier what price they giving and analysis the inflation whether FN can accepted. FN should do more research to find another sugar supplier who can provide lower cost to them. FN also facing sugar quality are not same compare with current supplier when choosing a lower cost provided from another supplier. This would make the customer not satisfaction with FN soft drink and dairy product. If FN continue purchase with the current supplier, they should spend more cost with sugar. Then FN would increase selling price to cover back the losses. FN customer would favour another substitute product.Bargaining power of buyerNext, bargaining power of buyer also is a serious problem facing by FN. Bargaining power of buyer sense of the powerful buyer can force price cuts and quality improvement. The government remove sugar subsidy, FN material cost will increase and affect the product selling price to increase. But FN need to minginess of buyer so they cannot random to adjust the selling prince. Buyer also has full information about the soft drink and dairy product market. They should know which company product cheaper, more health and best quality. FN need to hold the customer so they would always improve quality of product and riddance new product to attract customers attention. Measure FN is a best choice and original choice from customer. This threat is more difficult to control, because FN management need to concentration of buyer and also need to maximize the shareholders wealth.Threat of substitute productPorters 5 forces have indicated that the threat of substitute product is the other firms within the industry has offers similar product with similar benefits for the customer. This threat may affects the competitive environment of the company and influence our ability to achieve profitability.On FN Magnolia have offers Pasteurised draw and Sterilised draw. The range of the customers is children and adult s. The Pasteurised Fresh draw can be enjoyed chilled or warm, plain or mixed with other foods or beverages and they innovate into Lo-Fat Hi-Cal milk provide less fat and more healthier of the Fresh Milk for our body. However, Marigold has offers HL Milk is low-fat milk No.1 in Malaysia. HL Milk has perfect parallelism of nutrients for everyone in the family and it consists high in atomic number 20 and protein, low in fat and lactose and fortified with 9 essential vitamins to supplement healthier lifestyle. Marigold HL Milk is first choice for the customers who are caring health conscious. FN should innovation their milk product provide more well-grounded to attract or retain consumer choices. other competitor is Dutch Lady has provided a Dutch Lady Milk powder for satisfy customer needs who want mix it with other favorites coffee or tea and it has a rich and creamy taste and can mixes easily in hot or cold water. Furthermore, Dutch Lady also has provided different formulations t o cater to children of different ages to promote their brain development and healthy growth. Therefore, most of the mother would choose Dutch Lady milk products of their children rather than choose FN milk products.FN SEASONS offers soft drink products are leaders in countrys most comprehensive range of consumer, catering to every occasion. The Soya range provides protein nourishment temporary hookup the Chrysanthemum and Grass Jelly provides healthier refreshment with less sugar let FN SEASONS become best quality and healthy drinks. However, they less favors for the customer choose. YEOS have more favors, such as Lychee drink, Sugarcane drink, Bandung Rose drink, coconut juice, soursop drink and guava drink for the customer to choice. Thence, consumers who are Sugarcane drink fan may change its option to YEOS products.Intensity of competitive rivalryIntensity of competitive rivalry among competitors in the industry try to strive the competitive advantage over the rivals and drive s the profit of the rivals firm to zero. The company can gains the competitive advantage by several ways, such as changing the pricing, improving the products differentiation with other and exploiting relationships with suppliers. If can gain more competitive advantage rather than other competitor can increase the profitability of the company.FN only have provided soft drink products and dairy products, appears less competitive advantage compare with others. Nowadays, people more have health conscious when they buying products may choice to buy the products which consists more nutrition. In food and beverage industry also have many company has provide more diet product to satisfied the requirements of the different customers. want the Dutch Lady Low Fat Yoghurt is a healthy snack and it will enhance the absorption of nutrients, ensuring digestive system stays healthy. It contains Vitamin A,C and E, calcium and Active Live Cultures.In Addition, the Marigold have offer the Yogurt and cultured milk Vitagen which have consists nutrition products for the body. The Vitagen has billions of represent probiotic cultures to help maintain a healthy digestive system. Probiotic cultures in VITAGEN can withstand bile and acidic stomach juices and reach the intestines alive to fight harmful bacteria in the intestines. Furthermore, the Yoghurt contains live and active cultureshelp digestion and promote a healthy digestive system and calcium for the development of strong bones and teeth. Marigold also has offers Jelly is a great-tasting double-layered jelly that is make full with fresh fruits. Its cool and refreshing taste makes it great for everyone in the family and contains no preservatives and is a healthy alternative to fruits after a hearty meal. This makes Marigold become Malaysias first and only pasteurised Jelly.This all is key reason outs that the consumer may change favors to this type of products. To gain competitive advantage, FN should provide more nutrition products for the customers have more choose.Porters national competitive advantage diamondPorters diamond model suggests that there are inherent reasons why some nations and industries within nations are more competitive than others on a global scale. The argument is that the national home base of an organisation provides organisations with specific factors which will potentially create competitive advantages on a global scale. (Michael Porter 1990)Porters diamond model consist of four conditions of national advantage which are factor conditions, demand conditions, related and supporting industries and firm strategy, structure and rivalry. reckon conditionsFirstly, discuss about factor conditions. Factor condition is about important elements that exist in a company which lead to national competitive advantage. It can be country specific or industry specific.FN Dairies had constructed plant in Pulau Indah costs RM350 million and will be completed within the second half(prenominal) o f 2011. The new plant promotes cutting edge green technology which would have huge gains in water, energy and environmental conservation. With existence of this plant, FN Dairies could be on the run list of worlds largest producers of canned milk.An increase in production line is an advantage of the company. FN had launched a new RM45 million polyethylene terephthalate (PET) monoblock production line which is the first in Asia Pacific. This able to done all the things in only one production line, for example blow bottles, fill and pack all carbonate soft drinks products.FN has the modish innovation and technology that bring advantage to them. With this latest technology, FN can enhance its operations by continuing improve production lines. FN can produce more products in effective and efficient way. In addition, the new machineries increase as the production lines increases. The warehouse management system has implemented to make operation work run smoothly. Besides, the introduct ion of new sales forecasting tools helps in manufacturing, if sales forecast is low, the manufacturer will produce less stock.Supply chain act as an important role in a business. Without supply, production would not be carried out. Improvement in supply chain lead to high energy of production and logistic by upgrade the systems. FN introduce higher level of operational automation and inventory management to ensure the manufacturing process has no error. Besides, the product quality management make sure that the products are in acceptable quality and safety measures are enhanced in order the product would not harm people.Demand conditionsSecondly, the demand conditions state that if the local anaesthetic market for a product is larger and more demanding at home than in foreign markets, local firms potentially put more emphasis on improvements than foreign companies. This will potentially increase the global competitiveness of local exporting companies.FN non-carbonated portfolio ha s slightly increase from 25.4 per cent to 28 per cent in soft drinks business. This represent there is a growing demand for drinks. During the year, FN included fruit teas and juices to its range of soft drinks, and launch new drink called Zesta recently catering consumers of this segment. The ability to innovate, differentiate and manufacture new product lines will bring advantages such as gain more market share.FN Fruit Tree released five new flavours in bottle form which are orange, apple, lychee, blackcurrant and mango. As the demand increases, Fruit Tree has becoming one of the fastest growing categories in Malaysia. The new flavours are the extension to the Fruit Tree cans range and the research shows that consumer preference toward these flavours compared to other brand in the market.FN Holding Berhad has built a new warehouse in Kuching which triple larger than previous warehouse capacity to improve the quality of service and make sure delivery to customers is on time. Furth ermore, it utilised advanced warehousing technology such as high selective racking, super flat flooring and Very nail Aisleway (VNA) trucks.Related and supporting industriesThirdly, the related and supporting industries mean that when local supporting industries and suppliers are competitive, home country companies will potentially get more cost efficient and receive more innovative products.In February 2010, 100PLUS signed a partnership agreement with AirAsia Berhad, officially sell 100PLUS on AirAsia flights which depart from Malaysia. AirAsia Berhad is a Malaysia carrousel airlines company, being a partner of AirAsia Berhad has a real competitive advantage for FN. This agreement is a big step for division to extend business offshore. passenger dehydration happened frequently in air travel, with 100PLUS the passenger can get over the dehydration. Support from AirAsia is like an advertisement effect, whenever there is a flight, there is an manner of 100PLUS.Firm strategy, struc ture and rivalryLastly, which are firm strategy, structure and rivalry. Structure and management system can affect competitiveness. FN is running beverage and dairies business in addition to food business too. FN buy 23.08 per cent share in Cocoaland Holdings Berhad. Cocoaland is a major snack food manufacturer in Malaysia. FN is diversifying the business risk of infection to various subsidiaries. FN develop the food business to supplement beverage and dairies business. As the Malaysia grow into high income economy country, the consumption of middle income will increase and food business will be benefited.GE model3 portfolio businessPropertyDairy productSoft drinkGE business hyaloplasmIndustry Attractiveness- Market growth rateBusiness Strength-Brand StrengthHighMediumLowHighInvestment/ offshootSoft drinkSelective GrowthSelectivityMediumSelective GrowthDairy productSelectivityHarvest/DivestProperty businessLowSelectivityHarvest/DivestHarvest/DivestOur business has divided into 3 portfolio and that are Soft Drinks, Dairy crossway and Property. First of all we use the market growth rate as our industry engagingness factors and brand strength as our business factors.Soft DrinksOur main soft drinks business portfolio will be classified at the classes of selective growth. Our company soft drink like 100plus and Zesta was familiar in Malaysia our brand has already helped our company bring certain level of stable income. Our business from year 2007 until 2011 has seems growth constantly that at year 2007 increase 9%,2008 11%, 2009 11%,2010 19% and 2011 grow 12%. At year 2011 the growth has slow down it is because the subsidy of sugar had removed by the government. The impact on FN is their production cost is increase and cause their profitability turn. The attractive of the beverage market will crepuscle and potential competitor will have more consideration to decide whether to or not to enter into soft drink industry. Moreover, Sichuans earthquake causes the prices of the aluminum increase. That mean one of the main bear material has been affect again. Industry attractive will place at the medium due to the problem of sugar subsidy and the aluminum prices arise.Dairy ProductOur dairy product will classified at the classes of selectivity. Our company dairy products have included sweetened condensed milk, evaporated milk, pasteurised milk, UHT milk, juice and ice cream. In year 2007, our revenue on dairy products has significant increase by 102% compare with year 2006 and subsequent increase 38% in year 2008. In year 2009 the revenue of the dairy product decline by 6%, but increase 5% in year 2010. Revenue has constant in year 2011 compare with year 2010. Our dairy product has classified at selectivity, with medium level of attractiveness and medium business strength on the dairy product. Although the product Milo are popular in the Malaysia, but Milo is not own by our company, we just a franchise on it. This will reduce our business st rength due to our dairy product not a major player in the market. The dairy product will less attractive for investors consider investing because the deliberate the milk market will very costly. In addition, the cost of technical for hire staff and the cost of technology for produce the dairy product also costly for subsequent production cost. Moreover, the dairy product license also difficult to get approval by the government. hot entrant will find difficult to entry, because the market has been controlled and play by a few big competitor. These create barriers for the new entrant find difficult to entry.PropertyOur property business had generated more revenue in year 2007 compare with the year 2006 by 6%. Revenue for the year 2008 had decline by 24% compare to year 2007. In subsequent two year had increase by 65% and 20% in year 2009 and 2010, but decline again in year 2011. Our property business have classified at selectivity with high level of attractiveness and low business st rength. Our company more concentrate in the soft drink product and has no hard to promote our property to the public, not many people know that our business has already enter into it. Our property business has not like our beverage business seemed so successful and our business strength in this industry is low. The property business has high profitability in this industry will attract more investor to entry. Our government encourage removing the old building and build more new business park in order to make our country more prosperity. Moreover, our property business is at growth stage because just introduce into industry so do not have strong business strength on the property business.Ratio analysisRevenue of continuing operation continues to grow from 2009 to 2010 by 11.2% and 2010 to 2011 7.6%. In 2010, the revenue is able to grow better than 2011 due to improved economic conditions. Malaysia Government has introduced New Economic Model 2010 helps to boost spending in Malaysia.Pr ofit before interest and tax growth rate also decline from 2010 to 2011, 31% to 14%. The result was affected because of particular division wasnt doing well in 2011.Soft DrinkSoft Drink division has current ratio of 1.77 and 1.99 for year 2010 and 2011. It indicated improvement in managing assets and liabilities.The growth momentum of soft drink division has continued. The division has been doing well over the years. It contributes the largest profit to FN. In 2010, the soft drink division was able to generate revenue 21% more compared to last year. Soft drink was delivering higher people especially during festive periods such as Chinese New Year. In addition, sales volume of 100Plus Seasons have grew more than 20% and reflected strong consumption and growing popularity of the brands. 100Plus generated over 88% of market share in isotonic category and Seasons generated 27% market share of Asian drink category. While Badminton competition Thomas Cup was around, 100PLUS Thomas Cup 1 Million Support Campaign was held for Malaysian to show their support for Malaysian badminton team. Apart from that, the division served as distributor of flushed Bull energy drinks in Malaysia and commenced from 1 April 2010. Soft drink volume was able to benefit from Red Bull which contributed 2.2% helps to improve the divisions beverage portfolio. (Annual Report 2010)Soft drink division grew only 16% from 2010 to 2011. The growth rate is eroded due to the reason of Malaysian government has withdrawn the subsidy of sugar and fuel. Therefore, raw material cost has increased and causes the profit margin diminished. Coca-Cola business exits the FN in September 2011 which also the reason of profit margin diminished. However, 100Plus and Seasons still generated volume growth 10% and 14% to benefits the division. 100Plus and Seasons are the leading brands in the division and continue to enhance the divisions beverage portfolio. 100Plus was being promoted continuously as 100PLUS New Th ematic Launch in July 2011. Beside, FN SEASONS Nourishing You Malaysia National Consumer Contest held between March and April 2011 to create consumers awareness that Season as healthy brand. The division also has introduced new product, Ice Mountain in Malaysia and it is able to establish 5% market share. The division has enhanced the market share of Red Bull in energy drinks from 40% to 46.8%. It is because RED BULL ENERGIZING MALAYSIA contest has conducted and grand prize is Proton Saga. In addition, division also has nonionic 1million Bottle Giveaway consumer promotion. (Annual 2011)Dairies MalaysiaDairies Malaysia division has current ratio 3.07 and 4.14 for year 2010 and 2011. The division has quite high current ratio for both years and year 2011 has higher current ratio because liabilities of division have been reduced.Overall sales volume has improved 7% from 2009 to 2010. The ongoing improvement on global economy had a positive impact on consumer sentiment and consumption. Profit before interest and tax of the division has improvement of 8.4% for the reason that division has enjoyed lower raw material cost during first half of the year. However, the positive effect is reversed by raw material cost was higher during second half of the year. Therefore, an increase in price of sweetened condensed and evaporated milk which causes demand diminished. Dairies Malaysia is having over 62% market share and condensed milk brand is able to strengthen its number 1 position with 24% market share. (Annual Report 2010)Dairies Malaysia doesnt doing well in 2011 because the sales volume has declined 15.2%. More than that, revenue and profit before interest tax also decline 6.6% and 45.8%. Malaysian Government has withdrawn subsidy of sugar which cause the price of sugar increased. Beside, global commodity costs have increased together with impact from sugar cost which cause price of Sweetened Condensed Milk increased by 25%. Price of Sweetened Condensed Milk created in flation pressures to consumers and caused the sales volume declined. Apart from that, the sugar subsidy withdrawn on selective basis by government and create unfair competitive environment to Sweetened Condensed Milk manufacturers. The division was still able to getting 60% market share for both Sweetened Condensed Milk and Evaporated Milk markets. (Annual Report 2011)Dairies ThailandCurrent ratio of division in year 2010 and 2011 are 3.35 and 2.87. The current ratio is considered relatively high but it has decreased because liabilities of division have increased.The sales volume of division has bighearted 10.6% but revenue only grew 6.6% in year 2010. However, profit before interest and tax has increased 16.6%. Rojana Industrial Estate was operated in December 2009, working as the biggest canned milk manufacturing plant in the region. In July 2010, Dairies Thailand relocated to its Rojana Warehouse Distribution total, placed 300 meters nearby to its Rojana dairy plant. Distributi on Centre is located to run into the present capacity requirement of the Rojana Plant. It is able to upkeep business growth and future expansion for operations. The division was generating substantial savings of pane cost. gillyflower and TEA POT brands continued to contribute excellent performance to canned milk portfolio. Carnation Sweetened Beverage Creamer (SBC) and Carnation Evaporated Milk (EVAP) have sales growth of over 20 per cent. Carnation Sweetened Beverage Creamer captured market share of 29 per cent while Carnation Evaporated Milk grew three percentage points to record 73 per cent market share. In addition, Bear Brand Sterilized Milk was market leader which captured 98% market share in sterilized milk segment. (Annual Report 2010)

Shakespeare’s Othello is a Tragedy Essay -- Othel Literature Shakespea

Shakespeares Othello is a TragedyA tragedy has many definitions, but the Merriam-Webster version defines it as a serious drama typic every(prenominal)y describing a conflict between the protagonist and a superior force (as destiny) and having a sorrowful or disastrous conclusion that excites pity or terror. The latter part, close to disastrous conclusion is true for Shakespeares tragedies, and Othello is no exception. Roderigo blindly follows Iagos lead and while his contribution to the disaster is minimal at best, he politic is able to feed Iagos desire for revenge, as all the characters do. The only difference between Roderigo and the other characters is how he does it. Roderigo is madly in love with Desdemona and wants her for himself. The basic sign of Roderigos desires comes from Barbantio when he speaks I have charged thee not to haunt my doors/In honest plainness thou hast heard me say/My female child is not for thee(I, i) Iago seduces Roderigos compliance in the disaster by dripping sweetened words of his attempts to sway Desdemona away from Othello. Roderigo, in his nave and loving mind, concede Iago the financial means to further his plot of disaster. Iago tells Roderigo that the cash and jewels he spends go to Desdemona, but there is little evidence of this. And it seems unlikely that Iago needed large sums of money to exact his revenge on the Moor. He does it with words and a handkerchief, not rubies and emeralds. But Roderigos lust for Desdemona leads to his attempt to kill Cassio. After Iago has convinced Cassio to acknowledgment to Desdemona for his rank back, Iago is then able to convince Roderigo that the way to take Desdemona is to kill Cassio (IV, ii) because, according to Iago, Cassio and Desdemona are now sleeping together. It is ultimately his attempts to defile and kill Cassio that fetch the most to the tragedy. He causes Cassio to lose his rank (II, iii) and then attempts to kill him. The question Roderigo shouldve been asking hi mself is this If Desdemona is such a lovely, innocent creature, why does she jump from pull back to bed? What makes me think that shed stay in mine? genus Emilias role in the tragedy seems rattling small at first. Iago mentions suspicions of unfaithfulness very early on (I, iii) but it is not these suspicions that Emilia contributes to her death and the death of others. Rather, it is the very simple action of... ... not a factor. So what drives Iago to commit all these acts? Jealousy is a major portion, but perhaps Iago views this all as a game as well. He prides himself on his wit and cunning and is apprehended for it by his peers. Perhaps it is ego that drives Iago to do all of this, a test of his skills to see if he can keep so many threads playing together and for his benefit. Almost all of his actions, plantings seeds of doubt (III, iii) or giving dangerous instructions (II, iii) lead to the tragic ending of the play. Even at the end, Iago refuses to explain his motives, b y simply saying, What you know, you know. (V, ii). Perhaps this was Shakespeares way of saying not to look for a reason, but rather to appreciate what an amazing amount of cunning and longanimity this wouldve taken to pull off. In the end, Iagos last words perhaps best suit the play. What you know, you know. Everything is presented for the entire world to see, with little hidden meanings to things and actions. Roderigos lust, Emilias fear and loyalty, Desdemonas purity, Othellos trust and insecurities, and Iagos jealousy and ego contribute to the disastrous conclusion that excites pity or terror.

Comparing Death Of A Salesman and Hamlet :: comparison compare contrast essays

Death Of A Salesman Vs. Hamlet          Willy Loman and Hamlet, two characters so alike, though different.Both ar perfect examples of tragedy in literature, though for separatereasons and by distinct methods.  The definition of a tragedy, in anutshell, states that for a character to be considered tragic, he/she mustbe of high moral estate, fall to a level of catastrophe, induce sympathyand horror in the audience, and usually die, and in doing so, re-establishorder in the society.  Hamlet follows this to a T. Death of a Salesmandoes not fall within these set guidelines but is still considered tragicfor reasons, though different, somewhat mate those of Hamlets.         Hamlet, a rich young price of high moral estate suddenly has hisjoyous life ripped a management from him when his father, Hamlet Sr., suddenlypasses away.  Though to begin with thought to be of natural causes, it islater revealed to him th rough his fathers ghost, that dear old dad wasmurdered by his Step-Father, and also his Uncle, Claudius. Vowing revengeupon his Uncle/Dad, Hamlet begins to mentally screw up and eventually, is insuch a wild rage that he accidentally kills Polonious believing him to behis father. Hilarity ensues.         Ophelia, Hamlets love interest, commits suicide/dies (thats upfor debate elsewhere) aft(prenominal) going slightly mad from the impact of herfathers death, then Laertes, Polonius son, arrives on the scene enragedand ready to kill Hamlet for what hes done, and  just when you thoughtthings couldnt get some(prenominal) worse, unbeknownst to Hamlet, Claudius has beenplotting to kill him.  Talk about your bad days.         A duel takes place between Hamlet and Laertes where Laertes, usinga poison-tipped sword, cuts Hamlet, thus giving way for his impendingdeath.  Hamlet eventually gets hold of the sword and kil ls Laertes, thenkills King Claudius.  Just as the play ends, Hamlet takes his last breathof air, appoints Fortinbras Jr. as the new King of Denmark, and dies.         In Death of a Salesman, Willy Loman, a salesman who believedhimself to be a powerful man, has his life unravel before him as he loseshis job, his saneness and the respect of those around him.  Many years before,Willy had an affair.  This dirtied his appearance to his son Biff, thoughhis wife never found out.  Biff later went on to become a drifter of sorts,dabbling in one low-paying profession after another until finally settlingon a farm.         After Willy was fired, for being too old, too clunky or both,supposedly, Willy pretends hes still working and doesnt let his wife in